10. Rafael Nadal
Brand Value 2014: $10 million
Brand Value 2013: not listed
9. Lionel Messi
Brand Value 2014: $12 million
Brand Value 2013: $13 million
8. Kobe Bryant
Brand Value 2014: $15 million
Brand Value 2013: $19 million
7. Cristiano Ronaldo
Brand Value 2014: $17 million
Brand Value 2013: $13 million
6. Usain Bolt
Brand Value 2014: $19 million
Brand Value 2013: $20 million
5. Mahendra Singh Dhoni
Brand Value 2014: $20 million
Brand Value 2013: $21 million
4. Phil Mickelson
Brand Value 2014: $29 million
Brand Value 2013: $25 million
3. Roger Federer
Brand Value 2014: $32 million
Brand Value 2013: $46 million
2. Tiger Woods
Brand Value 2014: $36 million
Brand Value 2013: $46 million
1. Lebron James
Brand Value 2014: $37 million
Brand Value 2013: $27 million